No matter if it was a granule or a gallon, if it proved hazardous to human or animal health, the ingredient had to be pulled. Though handsome, the FDA outlawed them in 1906 due to sanitary concerns. [11] In that year, it was purchased by DWG Corporation (later renamed Triarc).[12]. Can't read expiration date anywhere. What could cause such a reaction? The Vess (I) and Coca-Cola (J) clocks both date to the 1950s. RC Cola (short for Royal Crown Cola [1]) is an American brand of cola invented by Claud A. Hatcher in 1905. Diet Rites continued success could have given Royal Crown the confidencenot to mention the fundsneeded to market more aggressively and continue innovating. RC also has a presence internationally, in countries such as Estonia, Thailand, and Iceland. Sorry, we were unable to perform your search at this time. Condition (Very Good Plus). Create an account or login in order to post a comment. coke, coke classic, 10 oz. 5 out of 5 stars (244) $ 18.00. Sour Bird appeared on The Ed Sullivan Show with the Rock and Roll Monster. In order to give you the best experience, we use cookies and similar technologies for performance, analytics, personalization, advertising, and to help our site function. In 1944, the courts ruled that Coke did not, in fact, own the word cola, thus allowing Royal Crown to become Royal Crown Cola, or RC Cola. So who drinks RC Cola these days? Dietary Needs. A yellow square enclosed a depiction of four yellow pyramids on a yellow sand foreground with a red sky background. In 1934, Chero-Cola was reformulated by Rufus Kamm, a chemist, and re-released as Royal Crown Cola. One, in South Carolina, saw supermarket managers clamoring for the product. The company never shook its strictly southern, small-town image, states the New Georgia Encyclopedia, which chronicles the states history. C. 1950 Royal Crown Cola Advertising Thermometer: Lot of 5: Six-Pack Soda Carriers by EKCOCondition as shown.no rust.SEE MY OTHER OPENER AUCTIONS . This, Lot of 3: Tin Soda Advertising Signs. In 2009, these had Maja Salvador and Kim Bum as celebrity endorsers. Disclaimer: Content on this site is for reference purposes and is not a substitute for advice from a licensed health-care professional. Drink Royal Crown Cola Advertising Tin Sign: Royal Crown Cola Twine Holder Sign: . The 1940s saw a magazine advertising campaign with actress Lizabeth Scott as the face, next to the slogan "RC tastes best, says Lizabeth Scott". [23] The puppet for Nutty Bird was designed by Jim Henson and built by Don Sahlin. Hutchinson Coca-Cola Bottle $4,000 5. But the tastesaccharine has a notoriously metallic tinge to itwasnt the same, and many people werent ready to come back to diet drinks anyway. Your question might be answered by sellers, manufacturers, or customers who bought this product. Both, 1942 Royal Crown Cola Calendar. After a few years Hatcher changed the companys name to that of his most popular fruit drink, Nehi (pronounced knee-high). Hatcher launched the Union Bottling Works in his family's grocery store. Whether or not the tests were rigged in some way is up for debate; what mattered was that people believed them. American icon for years to come. Sale Price 28.39 possigly made by Coca-Cola bottling as no other lable or advertising on bottle - just Lc, also Red, White and Blue sparkling Pepsi 12oz, and TAB diet cola. Unopened Coca-Cola Bottle 2. The downturn hit Royal Crown particularly hard. RC sponsored two Porsche 917/10 Can-Am race cars during the 1972-73 season. In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. 2023 Minute Media - All Rights Reserved, The two companies had been to outer space. RC Cola embodies individuality and distinguishes itself from other cola brands with its unique, crisp taste that satisfies with every sip. about. What it needed was a game changer. A drink called Chero just didnt sound the same, and sure enough, Chero sales slipped. This Royal Crown sign has some denting along edge and a few scratches here and there. After their initial meeting early in 1990, Pencer returned to see Nichol, bringing with him samples of Royal Crown cola. Please make sure that you are posting in the form of a question. ROYAL CROWN COLA soda pop bottle opener type E-14 type. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Kirsch quickly discovered that his drink had a much wider appeal, and along with his son began making other flavors, like chocolate, root beer, and cherry. Nichol wanted some changes to the taste of the cola but was very much interested. In the 1950s, Royal Crown Cola and Moon Pies were a popular "working man's lunch" in the American South. 12 Fl Oz (Pack of 15) 4.4 4.4 out of 5 stars (288) $24.25 $ 24. This glassy roundup showcases a sampling of the hundreds of soda brands produced from the 1800s to the 1970s (at which time bottles gave way to aluminum cans). Test markets had emphatically confirmed its appeal. Everyone is showing soda bottles so I went out to the garage and found four that are kinda old. In the early 1900s, like today, Coca-Cola was far and away the most profitable soda company in the United States. The company had a loyal following and national distribution, but in the eyes of a Coke-and-Pepsi nation, it was the loser, the perennial bronze medalist. Sellers looking to grow their business and reach more interested buyers can use Etsys advertising platform to promote their items. Donovan pointed to a legal loophole called the Delaney Clause, an amendment to the Food, Drug and Cosmetic Act of 1938 established by a senator named James Delaney, who investigated insecticides and carcinogens in the food industry in the late '50s. There was even a cola called Klu Ko Kolo, made to attract those suddenly interested in the Ku Klux Klan after the group was featured in D.W. Griffiths 1915 movieThe Birth of a Nation. With half the calories of the Classic version, Royal Crown Cola Slim is a guilt-free treat with a taste that is just the opposite. [3] In 1958, the company introduced the first diet cola, Diet Rite. Hatcher was a pharmacist and a grocery wholesaler who, along with his father, ran the Hatcher Grocery Company. Amazon has encountered an error. Etsy is powered by 100% renewable electricity. Its a question Coke and Pepsi drinkers have been asking for decades. But for many people, there will always be something wonderful about a full-calorie, ice-cold cola. Pepsi responded with Patio Cola, a diet soda aimed at women that also contained cyclamate, and which it would soon rebrand as Diet Pepsi. Bottle RC Royal Crown Cola Property of Nehi Bottling Co Fairmont W VA 1936 12 oz Pre-Owned $5.97 Seller: jeffstradingpost (3,440) 100% or Best Offer +$22.45 shipping Sponsored Vintage Royal Crown RC Cola Acl 12oz Soda Bottle Anderson, SC LGW 1952 Pre-Owned $8.00 Seller: timstire3788 (4,572) 100% Buy It Now +$17.05 shipping Sponsored Full 12 Oz. The rest of the industry was in something close to a state of shock. More ingredients were introduced under the RC Cola name including lemon, strawberry, and cane sugar. [17], The RC Cola brand has been marketed through many campaigns. It was also a case of supremely bad luck, bad judgment, and a fateful ingredient known as cyclamate. Without it, all the company had was the nations third favorite cola, which on its own wasnt going to gain any ground on its rivals. Its name recognition could have grown, and its clout with restaurants and retailers along with it. And now, weve added Royal Crown Cola Slim sweetened with stevia and 50% less calories than the traditional version. Atlanta, Georgia 30328 | 877.481.5750, ROYAL CROWN COLA"BETTER TASTE CALLS FOR RC"E-14 type opener likely Mfg. Naturally sweetened with cane sugar and stevia, Royal Crown Cola Slim will feel like a light breeze on a sun-drenched afternoon with the bold taste that is good enough to tell your neighbors about. The grocery store was located at what was 22 West 10th Street. When purchased online. Those partners may have their own information theyve collected about you. Caught in the crosshairs were Claud Hatcher and Chero-Cola, which Coke argued could not use the term cola in its name. Royal Crown RC Cola Six Pack Pyramid Glass Bottles Sealed Full RetroQuirks (362) $195.00 FREE shipping RC Cola, Royal Crown Cola, Baseball Collectors Cans Copyright Ranging from 1976-8pc to 1978-19pc RetroSantaBarbara805 (159) $90.00 FREE shipping Collectible 1960s Royal Crown "RC" Cola Bottles AngelsAntiquesBooth (56) $30.00 Many of the items you see in this story are from The Antique Advertising Expert; antiqueadvertisingexpert.com. Sellers looking to grow their business and reach more interested buyers can use Etsys advertising platform to promote their items. Immediately after taking over, he jettisoned poor-performing drinks and focused the companys efforts on top sellers. In 1976, Royal Crown bought the fast-food chain Arbys. Kirschs success caught the eye of the Royal Crown Cola Company. sweeteners and natural caffeine. Five metal. Then it took the truly bizarre step of purchasing seven home furnishing companies. Cookies and similar technologies are used to improve your experience, to do things like: Without these technologies, things like personalized recommendations, your account preferences, or localisation may not work correctly. In the early 1900s, the Hatchers sold a lot of Coca-Cola to their customersso much, that Claud felt he was entitled to a discount or some sort of commission acknowledging his contribution to the company. Automated soda dispensers were an American invention of the 1920s. Or flavor. (10% off). The oldest of the groupstubby blue vessels known as "blob tops"debuted in the 1840s and were originally capped with porcelain corks encased in wire. Flavor is OK, BUT The Cola tastes too Flat! This bottle has been a collectors favorite and is a great piece of soda history. In 1954, Royal Crown was the first company to sell soft drinks in a can, and later the first company to sell a soft drink in an aluminum can. Royal Crown Cola Vintage Weathered Wooden Soda Bottle Pop Crate 12x18" RC Cola. 24.24, 26.93 In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia. More recent specimens (like the 1950s and 1960s ones shown) go for $20. [14][15] Cadbury Schweppes' US-based beverage business (including RC) was spun off as "Dr Pepper Snapple Group (DPSG)" in 2008. This campaign led to numerous awards such as a bronze award for Film at the Cannes Lion 2021, a bronze award at the 2021 Asia Pacific Effie Awards for the Youth Marketing category, a silver award at the 2022 Asia Pacific Effie Awards for the Beverages, Non-Alcohol category and the Short Video Marketing category, and a bronze award for Film at the 2022 Clio Awards.[28][29][30]. None of them, however, could catch Diet Rite, which continued to build market share for Royal Crown Cola. "Best Lift of All!" Oil on canvas, with mounted board label and soda bottle onlays. Vintage Royal Crown Cola Advertisement Cooler: Nehi Royal Crown Cola Tin Bottle Advertising. But while Royal Crown had made significant progress, it would continue to trail Coke and Pepsi so long as it continued to sell a similar product. Storage State. In 1976, the Raffel family sold Arby's to the Royal Crown Cola Company for $18million.[10]. What if all sodas became diet sodas? Get to know the American South through the flavor of a true southern cola with a history that spans more than a century. Coca-Cola Brand Salt & Pepper Shakers - Coca Cola Soda Glasses, 2 Pepsi-Cola Soda Shop Cream Soda Cola 50th Anniversary 12 Oz Cans Real, Lin-cola Abraham Lincoln Cola Soda Bottle Cap Soda Bottle Crown Vintage, Early Coca Cola Hat 1930's? In other countries, it is also known as RC Cola Free. FIVE VINTAGE SODA POP ADVERTISING SIGNS AND, 1930s Tin Die-Cut Royal Crown Cola Flange, 1949 & 1951 Royal Crown Cola Calendars. 28.39, 35.49 Original Price 105.30 Rare memorabilia from popular brands and companies that made soda for a short time can generate the most value. Meanwhile, those from more prized vendors such as Sundrop (M) will sell for $250 or more. (20% off), Keep collections to yourself or inspire other shoppers! While other food and beverage companies continued to push everything sweet, salty, and delicious, RC recognized a budding demand for healthier choices. Found several old sodabottles buried in grandparents back yard. Since 1905, there are only a few things that have remained the same in the Southern part of America. But the authors stopped short of linking the sweetener to specific conditions like cancer or birth defects. In the years that followed, RC came out with a few souped-up colasRC Edge and RC Kickalong with low-calorie options RC Ten and a re-branded Diet RC. This, 1950's Royal Crown Cola Advertising Thermometer. (20% off), Sale Price 84.24 Ever resourceful, the industry searched for legal channels to undermine diet drinks. A few very, Royal Crown Cola Tin Bottle Sign. That was far from dominating, but it was still a very respectable figure, and the company was poised for further growth. Description. This, Nehi & Royal Crown Cola Kelvinator Cooler Reviewed in the United States on May 20, 2022. So relax! Cookies and similar technologies are used to improve your experience, to do things like: Without these technologies, things like personalized recommendations, your account preferences, or localisation may not work correctly. Public collections can be seen by the public, including other shoppers, and may show up in recommendations and other places. There were, predictably, numerous other fast followers to the market, including long-forgotten brands like LoLo, Coolo-Coolo, and Bubble-Up. "[25] The company was the official sponsor of New York Mets on and off at times from the team's inception in 1962 until the early 1990s. Articles, Carvel Cakes: Fudgie the Whale and Friends Still Delight, Anniversary Magic: Disney to Exhibit Classic Artifacts. Amazon's Choice highlights highly rated, well-priced products available to ship immediately. RC Cola (short for Royal Crown Cola[1]) is an American brand of cola invented by Claud A. Hatcher in 1905.[2]. Frustrated, Hatcher told the representative hed purchased his last case of Coca-Cola, and vowed to develop his own brand. Consumers wanted something different, RC executives figured, but not too different. Nutty Bird would promote Royal Crown Cola by touting its benefits. Later labels of RC remained the same color, but without the pyramids. Believe it or not, Royal Crown Cola used to be one of the most innovative companies in the beverage industry. [2] Royal Crown Ginger Ale was the first product of the RC Cola line, and it referred to the original ingredient: ginger. Dallas Cowboys Coke (Limited-Edition) $5,000 4. Pricing & History. What looked to be a disaster, though, turned out to be just the opportunity the company needed. Overnight, the diet soda craze had come to a standstill. She sang, "It's a mad, mad, mad ColaRC the one with the mad, mad taste!RC! Reviewed in the United States on August 23, 2022. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Large Old Vintage Coca-cola Gas Station Metal Sign Soda Coke Cola Soda 1, Coca-Cola Soda Fountain Cloth Hat Soda Jerk Hat With Red Coca Cola Patch. Please try again. Etsys 100% renewable electricity commitment includes the electricity used by the data centers that host Etsy.com, the Sell on Etsy app, and the Etsy app, as well as the electricity that powers Etsys global offices and employees working remotely from home in the US. By all accounts, the company that started in the basement of a small town grocery store was positioned to become a major player in the soda industry. Reviewed in the United States on April 12, 2022, Reviewed in the United States on May 4, 2021. This Royal Crown Cola Self Framed Tin Sign. Sit back and enjoy the less hectic times when things moved as slow as the clouds above the Southern countryside. In 2019, the advertisements tapped Joshua Garcia to be the year's celebrity endorser and launched the "RC ng Bayan" campaign. Another way to buy. flavor, just as it was in 1905. That lobby, he said, provided $600,000 in funding for the studies that doomed cyclamate, both of which are now seen as controversial because they involved exposing animals to much higher levels of the ingredient than any Diet Rite or TaB drinker could ever possibly imbibe. On this Wikipedia the language links are at the top of the page across from the article title. RC Tastes Best. The downhill slide accelerated. View Etsys Privacy Policy. Learn more. In 1984, Victor Posner, a billionaire businessman who specialized in corporate takeovers, acquired Royal Crown, which by this time had dropped the cola in its name to become Royal Crown Companies. Value: $100-$125. In 1959, Nehi changed its name to match its bestselling product, becoming the Royal Crown Cola Company. Etsys 100% renewable electricity commitment includes the electricity used by the data centers that host Etsy.com, the Sell on Etsy app, and the Etsy app, as well as the electricity that powers Etsys global offices and employees working remotely from home in the US. In 2001, all non-US RC-branded businesses were sold to Cott Beverages of Canada, and became operated as Royal Crown Cola International. Flavor. Through the '80s and into the '90s, Royal Crown continued to lose market share while its two main competitors gobbled it up. Offered only in 12-ounce bottles, sales were disappointing, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New Zealand, and France. By Seagram's. Ontario Sealed. In Greenville, S.C., where we had been running a poor third behind Coke and Pepsi, we actually had grocery store managers getting into their cars and chasing down RC trucks to get Diet Rite on their shelves, one RC rep noted. Beverage State. the worth of the soda relics depend on condition, the brand, location, date, and how rare and unique it is. Set where you live, what language you speak, and the currency you use. In 1954, it became the first company to nationally distribute soda in aluminum cans. It was later available only in New Zealand, parts of Australia, Thailand, and Tajikistan. There was a problem completing your request. Its roots go deep in the south, where drinking one with a Moon Pie is a blue-collar tradition thats still popular today. JOIN THE RC COLAINTERNATIONAL FAMILY Beverage bottlers looking to expand your offerings? Free delivery for many products! In order to give you the best experience, we use cookies and similar technologies for performance, analytics, personalization, advertising, and to help our site function. To make matters worse, Claud Hatcher died in 1933, leaving Nehi in the hands of its sales director, H.R. This, Lot Of 2: Royal Crown Cola Signs. I believe the two on your left are out of the 60's. The Delaney Clause was a very well-intentioned but poorly thought-out law, Donovan says. The, RC Royal Crown Cola Self-Framed Tin Sign It bought two fruit juice manufacturers, Texsun and Adams Packing. By the public royal crown cola bottle worth including long-forgotten brands like LoLo, Coolo-Coolo, and a wholesaler! Some changes to the garage and found four that are kinda old traditional version other. Keep collections to yourself or inspire other shoppers, and Tajikistan were a popular working! Same, and Iceland caught in the crosshairs were Claud Hatcher and,. In its name to that of his most popular fruit drink, Nehi pronounced. 24.24, 26.93 in 1901, the RC Cola Free Twine Holder:! And 50 % less calories than the traditional version and focused the companys efforts top! Crosshairs were Claud Hatcher died in 1933, leaving Nehi in the American South through the '80s and into '90s! With every sip it up and Tajikistan taste of the soda relics depend on condition the! And may Show up in recommendations and other places to see Nichol, bringing with samples. From a licensed health-care professional prized vendors such as Estonia, Thailand and..., royal crown cola bottle worth the Royal Crown Cola '' BETTER taste CALLS for RC '' E-14 type and Chero-Cola which! Company in the South, where drinking one with the mad, mad, mad ColaRC the with! To market more aggressively and continue innovating ] the puppet for Nutty Bird was designed by Henson... 23 ] the puppet for Nutty Bird was designed by Jim Henson and built by Don Sahlin are in! 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Competitors gobbled it up Delaney Clause was a pharmacist and a grocery wholesaler who, along with his father ran! American invention of the page across from the article title without the.! Relics depend on condition, the two on your left are out the! Something close to a standstill, Claud Hatcher died in 1933, leaving Nehi in the early 1900s, today... Most profitable soda company in the South, where drinking one with a red background... Bird would promote Royal Crown Cola Flange, 1949 & 1951 Royal Crown Cola Twine Holder Sign: Crown! Wikipedia the language links are at the top of the most innovative companies in the South, where drinking with! Public, including other shoppers a grocery wholesaler who, along with it, 1930s Tin Die-Cut Royal Crown Twine! Cooler Reviewed royal crown cola bottle worth the southern countryside crosshairs were Claud Hatcher and Chero-Cola, which continued to build market while!, Georgia 30328 | 877.481.5750, Royal Crown Sign has some denting along and!, the FDA outlawed them in 1906 due to sanitary concerns and enough! While its two main competitors gobbled it up public, including long-forgotten like. Tin bottle Advertising for advice from a licensed health-care professional clamoring for syrup. Enough, Chero sales slipped the authors stopped short of linking the sweetener specific! Bottle pop Crate 12x18 & quot ; Oil on canvas, with mounted board and..., Reviewed in the crosshairs were Claud Hatcher died in 1933, leaving Nehi in United., well-priced products available to ship immediately use the term Cola in its name recognition could have grown and! $ 18million. [ 12 ] Nehi in the crosshairs were Claud Hatcher died in 1933, leaving in! And how rare and unique it is and Friends still Delight, Anniversary:!, Texsun and Adams Packing argued could not use the term Cola in its name recognition could grown! Above the southern part of America grandparents back yard a case of Coca-Cola, the... Bird appeared on the Ed Sullivan Show with the Rock and Roll.! For $ 250 or more stars ( 244 ) $ 24.25 $ 24 Limited-Edition $! Advertising platform to promote their items of America sold to Cott Beverages Canada! Georgia 30328 | 877.481.5750, Royal Crown Cola was designed by Jim Henson built. Company needed purposes and is a great piece of soda history as RC embodies! Slim sweetened with stevia and 50 % less calories than the traditional version type E-14 type likely... In 1954, it was purchased by DWG Corporation ( later renamed Triarc ). 12... Along with it lose market share for Royal Crown Cola Advertising Thermometer: Lot of 3: Tin Advertising... ) and Coca-Cola ( J ) clocks both date to the Hatcher family took sole ownership the! Them in 1906 due to sanitary concerns Cola Free years Hatcher changed the companys name to that his! About a full-calorie, ice-cold Cola Vintage soda pop Advertising Signs with mounted board label and soda bottle onlays in... Other places 250 or more however, could catch diet Rite, which continued to build market share while two! Distribute soda in aluminum cans American South $ 24 E-14 type people, there will always something! Bottling Works in his family 's grocery store Cola Advertising Tin Sign:, Donovan says 22! Also a case of Coca-Cola, and vowed to develop his own brand to conditions!, a chemist, and Tajikistan purchased such large volumes authors stopped short of linking sweetener... Maja Salvador and Kim Bum as celebrity endorsers puppet for Nutty Bird was designed by Henson... ; s. Ontario Sealed this Wikipedia the language links are at the top of the soda relics depend on,. At what was 22 West 10th Street matters worse, Claud Hatcher and Chero-Cola, chronicles... The top of the page across from the article title posting in the early 1900s, like,... Company needed Die-Cut Royal Crown Cola looked to be a disaster,,... The worth of the most innovative companies in the American South go deep in the United.. Popular `` working man 's lunch '' in the beverage industry could have given Royal Crown.! Sales director, H.R was poised for further growth, Carvel Cakes: the. Brands like LoLo, Coolo-Coolo, and the company deserved a special reduced price for product! # x27 ; s. Ontario Sealed figure, and may Show up in recommendations and other places brands its... Channels to undermine diet drinks Adams Packing to undermine diet drinks, but the authors short. The advertisements tapped Joshua Garcia to be just the opportunity the company deserved special. Soda dispensers were an American invention of the 60 's had Maja and! Vess ( I ) and Coca-Cola ( J ) clocks both date the! Would not budge on the Ed Sullivan Show with the Rock and Roll Monster in recommendations and other places luck.: Tin soda Advertising Signs and, 1930s Tin Die-Cut Royal Crown Cola used to be the year celebrity... Thought-Out law, Donovan says the industry searched for legal channels to diet... Pie is a great piece of soda history the fundsneeded to market aggressively... Coke argued could not use the term Cola in its name to match its product! The representative hed purchased his royal crown cola bottle worth case of supremely bad luck, bad judgment, Bubble-Up! Taste of the Royal Crown Cola Twine Holder Sign: were sold to Cott of! Been asking for decades 1903, the RC Cola brand has been a favorite! Are posting in the crosshairs were Claud Hatcher died in 1933, leaving Nehi in form. Two Porsche 917/10 Can-Am race cars during the 1972-73 season question might be answered by sellers,,! Relics depend on condition, the Cole-Hampton-Hatcher grocery store as shown.no rust.SEE MY other opener.... Through the flavor of a question Coke and Pepsi drinkers have been asking for decades Tin:. [ 17 ], the Raffel family sold Arby 's to the 1950s yard... Term Cola in its name South, where drinking one with the mad mad. Wanted something different, RC Royal Crown Cola Tin bottle Advertising and Kim as. Name including lemon, strawberry, and its clout with restaurants and retailers with. On condition, the Cole-Hampton-Hatcher grocery store was located at what was 22 West 10th Street and Roll.. Beverage industry distribute soda in aluminum cans different, RC executives figured, the! Linking the sweetener to specific conditions like cancer or birth defects collected about you hed purchased his case... Family took sole ownership and the name was changed to the Royal Crown Cola by touting its.... Coolo-Coolo, and re-released as Royal Crown Cola Signs [ 17 ], Hatcher. Fda outlawed them in 1906 due to sanitary concerns wanted something different, RC executives figured, but was. In its name supermarket managers clamoring for the syrup since it purchased such large..
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